INTRODUCTION

We live in a visually stimulating world and visual designs have become an essential part of our lives. Everything is within the reach of hands with social media and this has led to huge traction toward visual communication to convey thoughts in a more streamlined way.

To assume that visual communication only includes pictures is wrong. It consists of several aspects of visual communication.

Visual design is just another name for User Interface Design. Not only it helps in making the products, services, and thoughts aesthetically engaging but it also has huge practical usability. To make it impactful, there is a strategic implementation of different elements like color, fonts, shapes, textures, and images among others to enhance the interaction, make it more catchy, easy to consume, and appealing to the wider audience.

Why are visual designs important?

Visual designs are a huge part of visual communication and are generally factored in as the end goal. It is a common perception that whenever a design is aesthetically pleasing, it derives users’ attention, otherwise, it just misses the mark. Although it is true to some extent yet it would be wrong to claim that visual designs hold importance only to meet the eyes. They play a massive role in drawing a user closer to the brand and developing a greater interest in the thoughts that the creator wants to put across. With the number of different tools available, you can make the design effortless and engaging. Visual communication, as a whole, adds an element of surprise like humor to break a serious chain of thought which can act as a breather for the user, thus, gaining more engagement with the thought presented. It also adds authenticity to the thought as it appeals to the user at an emotional level.

Let us explore a few distinguishing factors that prove visual designs are a great way to convey our thoughts, and how they make an overall impact on communication design.